Breaking the Habit
eBOOK
The Music Therapy in Motion, LLC Emily Wangen (Owner) approached me about adding an e-Book that was written by one of her music therapy staff members, Morgan Nunberg.
Morgan and I brainstormed and collaborated together on the messaging and marketing of the e-Book. I then created the copy and designed a sales page that focused on the benefits and the results that the e-Book would bring to music therapy professionals, students, and interns. The sales page was integrated with WooCommerce.
The sales page copy also focused on the fact that the purchase of the e-Book would benefit their local community in North Dakota with 50% of each purchase going directly to a scholarship fund that would help those who may not be able to afford music therapy services.
I also assisted with a short-term social media marketing campaign for the product, which resulted in increased web traffic, product views, and purchases.
